About Proud Stag
Proud Stag is a luxury leather lifestyle brand born in the historic city of Udaipur, where tradition, artistry, and royal heritage have shaped craftsmanship for generations.
The brand was founded by Mr. B. L. Soni, whose values were rooted in authenticity, discipline, and respect for skilled workmanship. What began as a small yet determined family initiative evolved into a refined vision when his sons, Shubham Soni and Vatsalya Soni, joined him to transform this legacy into a modern luxury brand for India.
Inspired by timeless elegance rather than passing trends, Proud Stag was built on a simple belief — true luxury lies in quality, detail, and permanence.
Every Proud Stag product is thoughtfully designed and carefully crafted using premium leather, combining traditional handcrafting techniques with contemporary aesthetics. The brand focuses on creating pieces that do not merely serve a purpose, but express identity, confidence, and refined taste.
From a small-town beginning to serving customers across India, Proud Stag represents the journey of Indian craftsmanship entering the modern luxury space — proudly rooted in heritage yet designed for today’s achievers.
Our Vision
To establish Proud Stag as India’s most respected luxury leather brand, recognized for timeless design, superior craftsmanship, and products that embody understated elegance.
Our Mission
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To craft luxury leather goods that reflect precision, durability, and sophistication.
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To elevate Indian craftsmanship to global luxury standards.
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To create products that age gracefully and become lifelong companions.
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To deliver authenticity and excellence in every detail — from material selection to final finish.
Our Essence
Luxury is not defined by excess; it is defined by character.
At Proud Stag, we create products for individuals who value substance over show — pieces that quietly communicate confidence, strength, and refinement. Like the stag itself, the brand symbolizes pride, resilience, and timeless presence.